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The Top Tennessee Wellness Startups to Know in 2022

In honor of National Wellness Month, get to know the Tennessee-based startups who are leading the way when it comes to innovative approaches for the wellness industry. With roots from Memphis to Middle Tennessee, these Launch Tennessee portfolio companies and SBIR Matching Fund recipients are providing incredible outcomes with their products and services far beyond Tennessee’s borders. From an Oculus screen to a Target shelf, you’re sure to see the impacts of these startups in 2022 and for years to come.


Wellview was founded in 2013 and challenges the industry standard with a mission to simplify the way people access and engage with healthcare services by inspiring, empowering, and impacting lives. Wellview serves as the leading digital health engagement and population care company generating clinical and cost-saving outcomes well above industry average. The startup’s methodology is rooted in a “wrap-around” care approach which encompasses physical, emotional, mental, and financial wellness support. Combining their team of behaviorally-trained health experts with its proprietary Health PersonalityTM tools and AI-driven technology, Wellview helps people take better care of themselves and, as a result, helps employers drive down healthcare costs.

Daily Crunch Snacks

Daily Crunch Snacks - Press Hook

The idea for Daily Crunch Snacks occurred when Co-Founder, Diane Orley, learned about the health and taste benefits of sprouted almonds during a trip to India. Diane found that, when almonds are soaked in water for long periods of time, they “sprout”, resulting in more easily-digestible and more nutrient-dense almonds. After a few years of recipe-perfecting and brand development, Daily Crunch Snacks launched in early 2020 and has been dedicated to providing customers with high quality, healthy, and tasty snack options. Daily Crunch Snacks are vegan, keto, paleo, and gluten-free, as the startup desires for everyone, regardless of dietary preference, to enjoy healthy products. The organization believes that mental health should be as much a part of the fabric of our daily lives as the food we eat. The thoughts and the nutrients we feed our bodies hold equal influence over our wellbeing, and Daily Crunch Snacks hopes their products make feeding our bodies well and taking care of our mental health easier.


Rootine is a hyper-personalized, subscription vitamin program that aims to provide its users with a completely unique mix of supplements for their health, creating personalized daily vitamin packs based on users’ DNA, blood levels, and lifestyle. Rootine is optimizing health and daily performance with precision nutrition through at-home testing, precision multivitamin memberships, and digital tracking tools. Nutrition is key to maintaining health and preventing and treating many chronic diseases. Yet, even in one of the wealthiest nations, the nutrition in the U.S. is declining and we are facing a health crisis as many people are consuming less nutritional foods. We have better technology and knowledge access than ever before, and the founders of Rootine are focused on leveraging those advances, along with the latest in nutrition science, to help reverse the problem of nutritional deficiencies and bring focus to the importance of personalized nutrition as a way to move forward.


Innerworld is a mental health community for the metaverse. Backed by the creator of cognitive-behavioral therapy, Innerworld provides a safe virtual world to build lasting relationships and learn science-based techniques to overcome real-world challenges. Innerworld is designed for VR to leverage immersive social presence and anonymity, and also works on desktop and mobile. Innerworld gives users an easier way to find mental health help through unlimited access to peer support. The company’s built-for-wellness worlds provides unlimited access to a social VR mental health peer support community.

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