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Startup Snapshot: CPRWrap

Get to know the startups and entrepreneurs changing the Tennessee landscape — designing innovative solutions, creating jobs, and building communities. This week, meet CPRWrap CEO Felicia Jackson: “We want to empower people to do the most basic, unselfish thing a human can do: Save a life.”

Give us your elevator pitch.
Did you know that over 350,000 out-of-hospital cardiac arrests happen in the US every year, with 240,000 of those happening in the home? I almost lost my 2-year-old son to a choking incident when I forgot how to perform CPR.

This is why I invented CPRWrap, a disposable CPR template that protects and guides any non-medical responder during cardiac arrest. CPRWrap has an attached one-way valve mouth barrier for rescue breathing, visual hand placements for proper compressions, and simple CPR instructions that can be translated into any language for global usage. They come in adult, child, and infant sizes with a price point of $14.99.

What inspired your company?
The inspiration for CPRWrap was a very frightening event that could have been a tragedy. On a family outing, our 2-year-old son was given a piece of candy and it became lodged in his throat. When we managed to pull the car over and get our son out of his car seat, he was turning blue. My husband gave him to me because I was CPR-certified and working in a hospital — but instead of doing what I was trained to do, I froze in fear. My husband took our son from me and saved his life. After that, I not only brushed up on my first aid skills, but I also went a step further and CPRWrap was born.

What’s your company’s secret sauce?
Simple, just like our product: Give every man, woman, and child the ability to help others. We want to empower people to do the most basic, unselfish thing a human can do: Save a life.

If your company had a theme song, what would it be?
We Are the Champions” — Queen

Date founded
Oct. 17, 2016

Home city

Number of employees
Two full-time, and three part-time sales reps


YoY growth

Capital raised

Connect with CPRWrap

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