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November 28th, 2016

November 28th, 2016


5 Predictions to Guide Your Marketing Plan in 2017
There’s never been a better time to be a trep. That’s because the ability to sell and create brand awareness never has been more robust. At the same time, this is the worst time for entrepreneurial marketers to sell products and services. Consumers are more fickle-minded and more distracted than ever before. Brands and marketers alike face the bigger challenge of capturing the consumer’s attention without breaking the marketing budget.

Apto Maps Capraises Through 2019, Targets Expat Adaptation in U.S., Abroad
Venture Nashville Connections
Apto LLC, which offers a cultural-linguistic training platform to help internationals adapt with confidence to life in the U.S., is raising capital. The Nashville startup is likely to raise $800K-$1MM capital in 2017-18 and may also pursue $1.2MM scale-up capital in 2019, said Traci Snowden, CEO, co-founder and majority owner, in an interview with Venture Nashville. Snowden said the company has received interest from potential Angel and venture capital investors.

Rural Entrepreneurship Challenge
Farm Bureau
The Farm Bureau Rural Entrepreneurship Challenge is the first national business competition focused exclusively on rural entrepreneurs working on food and agriculture businesses. Rural entrepreneurs pitch innovative business ideas to a team of judges with expertise in business development and agribusiness. These business owners compete for $145,000 of startup funds. 

Simply Pure Sweets Bakery Gives Young Entrepreneur, World Class Chef Her Spark Back
MTSU Sidelines
The sun may just be peeking over the horizon, but Chantell and her mother, Katrina Shehan, are hard at work preparing fresh treats for their ever-growing clientele. At 27, Chantell, her last name being a combination of her mother’s maiden name and her father’s last name, finds herself the owner/operator of her new enterprise, Simply Pure Sweets in downtown Murfreesboro, which opened last March.

Startup Dilemma: To Stay or Leave Nashville
The Tennessean
When musician and entrepreneur Marcus Cobb came to Nashville in early 2015, he told a Chicago publication that the Windy City would remain home. While his music startup, a payment app calledJammber, still has a Chicago base, Cobb now lives with his family in Germantown and has no plans to leave Nashville. “There is no city in the world where you could have done what we are doing right now,” Cobb said. “This is the only city where every aspect of the music business is within five to eight square miles. The community here, once they realize you are legit, that you are here to help, they throw the resources at you.”

UTC Student Investors Stay Ahead of Election Results, Keep Healthy 5 Percent Return
Chattanooga Times Free Press
Dillon Martin is finishing his undergraduate degree in finance at the University of Tennessee at Chattanooga with plans to graduate in May. But the UTC senior calls his academic studies his part-time and weekend job since he spends most of his time these days “working” on another, more daunting task at UTC. Martin is leading a 27-student team trying to maximize the stock market returns on a portion of the assets held by the University of Chattanooga Foundation.

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