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June 28th, 2016

June 28th, 2016


Analysis of 10 Billion Mobile Video Ads Shows What Gets Your App Installed

Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on app install ads. The video-heavy mobile advertising network categorized 11,000 different video ad creatives and then studied their efficacy in over 10 billion mobile video impressions. The goal: understanding what works best in mobile video advertising, which eMarketer says jumped 80 percent last year, and is set for another year of double-digit growth in 2016.

@GaryVee: There’s No Right Time to Hustle
As someone who works 18-hour days, a bunch of you ask if I’m a morning person or look for advice on how to make your mornings more productive. Here’s the thing: I think being a “morning person” is such an overrated phrase. Just because you’re up early doesn’t make you more productive than anybody else. Even the idea that the morning is valued more than any other part of the day is insane. Yeah, you might do your best work in the morning; that’s great. But guess what? Some people work best at 3 a.m., 5 p.m. or 11:58 p.m. It’s just another one of those things you need to be self-aware about.

Entrepreneurial Veterans Go from Battlefield to Boardroom
Chattanooga Times Free Press
After years of operating within a regimented chain of command, many veterans are ready to become their own bosses. Many would-be business owners are finding that the skills and experiences honed in the military are directly translating into startup ideas. “Veterans are comfortable operating in high-pressure environments that are changing rapidly, where they’re constantly forced to make decisions with incomplete information,” said Zachary Scheel, a former civil engineer for the U.S. Navy and a co-founder of a construction technology startup, Rhumbix.

Gigamunch Making Good on Progress, Looking for Seed Capital
“How fast time goes by” is the answer we got from Enis Cirak when we asked the Co-Founder of Gigamunch about the most surprising aspect of being an entrepreneur. It was only at the end of Fall Semester that the Nashvillian who was born in Bosnia crafted a unique arrangement whereby he could be classified as Tennessee Tech University (TTU) co-op student, working for Gigamunch full-time during Spring Semester.

How This Incubator Fosters Diversity Among Nashville’s New Businesses
Nashville Business Journal
In its 30-year history, the Nashville Business Incubation Center has helped companies like Christie Cookie, Zycron and The Grilled Cheeserie, supporting their growth and evolution into some of Nashville’s best-known businesses. But while the center, a Tennessee State University initiative, has a longer history to draw upon than some other entrepreneurial support institutions in Nashville, it has confronted its share of the same challenges facing startups and small businesses nationwide.

Tennessee’s Experiencing a Revenue and Economic Growth Bonanza
Knoxville Mercury
By one very important measure, Tennessee’s economic growth this past year exceeds that of any other state. And by just about any measure, Tennessee’s growth is well above the national average. What’s more, the state’s foremost economic forecaster is predicting that strong growth will continue through 2016 and 2017 with Tennessee continuing to outpace the nation as a whole. The measure that most stands out is the one on which the state depends for a majority of its revenues: namely, sales taxes. For the first half of the fiscal year that ends June 30, Tennessee sales tax revenues grew by 7.1 percent over the prior year compared to a national average of 2.6 percent as compiled by the Rockefeller Institute of Government.

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