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December 9th, 2015

December 9th, 2015


3 Marketing Experts Talk Marketing for Startups
Lamp Post Group
Marketing can make or break your company. Do you have a product or service, but no one knows about it? Then you have nothing.   We are fortunate to have savvy marketing experts working at several of the companies we invest in, and we want to share some words of wisdom on marketing in the digital age that they were kind enough share with us. Our experts:

7 Music-Tech Startups Join Project Music’s Sophomore Class
Nashville Business Journal
The Nashville Entrepreneur Center and Country Music Association’s Project Music have named the newest startups to join the accelerator. According to a news release, there was a 55 percent increase in applications to the sophomore round of the program. “The dramatic increase in both applicants and their geographic reach signifies a significant milestone for Project Music. It is the culmination of a great deal of effort at the EC lead by Stuart [McWhorter], Heather [McBee] and our initial investors,” Project Music co-founder Joe Galante said in the release. Learn more about the teams here!

AT&T Plans to Offer Residential Gigabit Internet Service in Memphis
The Commercial Appeal
AT&T on Monday announced that the Memphis area is among three dozen metro areas where the company plans to offer gigabit Internet service speed to residential and small business customers. Comcast already is offering a two-gigabit-per-second in Nashville, Knoxville and Chattanooga, although at a price of $159 a month plus fees, according to the company’s website. Google Fiber has rolled out one-gigabit service in select cities, but the service has not yet come to Memphis.

Chattanooga State Students Learn to Network, Other Skills Through BOSS Program
Chattanooga State Community College student Alecia Miree said she used to be shy, but she initiated conversations with businesspeople and spoke to the group of about 60 at a networking event Monday afternoon. She was one of about 25 student members of Chattanooga State’s Building Outstanding Service Scholars Program—also known as BOSS—who spent three hours at downtown business Blue Orleans talking to business professionals. “The BOSS Program has helped me to become the person that I never knew that I could become,” Miree said.

Contessa Health Raises $3.5 Million
Contessa Health, Inc., today announced it has secured $3.5 Million in Series A Financing from BlueCross BlueShield Venture Partners, Sandbox Advantage Fund and Martin Ventures. Contessa Health creates and manages home hospitalization programs, a new form of value-based care, that optimizes the initial site of care delivery and provides in-patient level acute care in a home environment. The clinical model is supported by Contessa Health’s administrative services and proprietary technology platform, ContradoClaim™, to successfully operate the programs in a prospective bundled payment arrangement.

Nashville Business Journal
Massive isn’t a quite an appropriate adjective for Under Armour’s new 1 million-square-foot distribution hub in Mt. Juliet. Jaw-dropping may be a better descriptor – or better still, colossal. On Monday, the Baltimore sports retailer unveiled its 1,083,000-square-foot-facility, which went live this past weekend. The more than $100 million facility is the largest industrial building in Middle Tennessee from a square-footage standpoint, according to our research, beating out the size of Amazon’s distribution facilities in the region.

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