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The Maker City: Branding Breakdown Workshop

April 21 @ 5:00 pm - 6:00 pm

Bringing a brand to life.

About this event

Maker Meet-ins are online workshops designed to provide makers, small business owners, and the community with education, connection, and inspiration. We tackle topics related to maker businesses, navigating the next set of pivots, or learning new skills through short expert-led workshops. All Meet-ins are free and open for anyone to attend. This Maker Meet-in will cover branding: what it is and how to to bring your business’ brand to life.

Topics covered will include:

– What a brand is and why it’s important for your business

– Tips on how to develop and shape your image

– Resources to help you stay on brand

– Growing pains and solutions

– The success of your brand – being consistent and flexible

About the Presenter

Deanne Topping has been heralded as an innovator. Her leadership roles spanning 25+ years have cultivated a skill set that harmoniously combines precise efficiency and jaw dropping creativity. Recognized in the industry as a creative pioneer, everyone traveling through East Tennessee that stops anywhere in the area is influenced by her ideas. Billboards, signs, product packaging and point of sale merchandising design at local, e-commerce and international retailers have exposed millions to her creative influence. Due to Deanne’s expertise and long term consultative experience, a once small garage startup retaining her for branding, advertising and product development is now selling their products across US and Canada. Deanne prides herself with the many struggling businesses that she has refreshed by implementing cohesive business identities and designing aggressive advertising campaigns.

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