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The Company Lab (CO.LAB): Supercharge Your Social Media With Brand Archetypes

May 5 @ 9:30 am - 5:00 pm

What is it?

If you want to make your social media posts more effective for your small business then you need to know what your brand archetype is. Large companies like Nike and Disney have been using brand archetypes for decades to connect with their customers, and it’s about time more small business owners have access to the same tools. So, what is a brand archetype? If you’ve ever done the Myers-Briggs or Enneagram tests you know how helpful they can be to quickly understand someone.

Brand archetypes are like those but for businesses. Once you know your brand archetypes you’ll have an easy and quick way to guide your communication on social media and reach your ideal customers. Come out Thursday, May 5th from 9:30am – 10:30am at The Edney Innovation Center on Floor Five, to learn from @hivethinkmedia how you can leverage brand archetypes to make your social media more effective.

You can also enjoy a free cup of Be Caffeinated coffee! This is one of CO.LAB’s awesome events for National Small Business Week! Check out their website for more info about what the organization has going on!


1100 Market St., Ste. 100
Chattanooga, TN 37402 United States
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