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Amy Zehfuss

Founder & Principal at Springboard Strategy

Amy Zehfuss is an innovation and strategy leader and principal of Springboard Strategy, LLC. Zehfuss founded Springboard to lead businesses large and small through strategy planning, innovation and product development, and execution that delivers material growth.

Zehfuss brings decades of leadership in strategy and innovation at Turner Entertainment and SPANX, where she was previously Chief of Staff and EVP of Strategy charged with creating a strategy function. While at Turner, Zehfuss held increasingly senior finance, strategy and innovation roles. She oversaw strategy design, execution and communications for television brands TNT, TBS, truTV and Turner Classic Movies in the $7 billion Turner Entertainment Network division of Time Warner and set the strategic agenda to double the business over 12 years.

Zehfuss holds an MBA from Emory University’s Goizueta Business School, where she currently teaches strategy and problem-solving in the MBA program. She also holds a bachelor’s in financial management from Clemson University.

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