A LaunchTN Portfolio Company: CEO John Cascarano of Beast Brands Inc originally intended that his products would be only for men, but smartly decided to expand into the unisex market with bold branding, literary allusions, and raw, botanical ingredients. This switch, made in 2019, doubled their revenue and expanded their horizons exponentially.
Their full line of soaps and lotions is designed to help Beasts of all kinds feel good in their skin, all while supporting sustainability for nature and the environment.
We caught up with the team to hear about their vision, mission, and the best place for Ice Cream in Nashville.
How did you hear about the LaunchTN funding program/grant?
Through an Entrepreneurs Organization member.
What do you plan to achieve with your LaunchTN funding?
Post COVID, we are seeing very encouraging retail interest. This will help support our initial inventory and marketing with some key retailers.
What inspired you to start your business?
I originally wanted to create a brand with energy, humor and passion primarily for guys. I saw a lot of products with great ingredients and innovation in the female aisles and stores (and my last business catered primarily to women). I wanted to deliver some of that innovation to men. But I also grew up as a snorkeler and SCUBA diver. We’ve added on a mission to reduce plastic and also work to innovate on the packaging side, along with the ingredients. I love coral reefs and mangroves and oceans and want to keep them wild for the beasts in it (and us to enjoy).
What need is your business currently solving or seeking to address?
We want to improve the quality of ingredients people put on their skin, reduce plastic usage, and make people’s showers and bathrooms a better looking, more enjoyable, energizing place. Your bathroom is your pre-game for the world.
Describe your company in 3 words?
Your Beast Routine
Your favorite local business, restaurant in Nashville?
Josephine. Chicken for two. Jeni’s Ice Cream next door. Walk it off in 12 South.
Anything else you think we should know?
2022 will be the Year of the Beast.
Date founded: 2015
Company based in: Nashville, TN
Capital raised: 3M in Series A Seed Funding
Connect with John: LinkedIn
You can check out the full line of Beast Brands products at https://www.getbeast.com