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April 8th, 2015

April 8th, 2015

TENNESSEE INNOVATION IN THE NEWS

Emma Buys Boomerang, Embarks on New Era of Grow
The Tennessean
Emma has bought a digital marketing firm in San Francisco, Boomerang, marking a new era of growth for the Nashville-based email marketing company. Boomerang brings with it several hundred customers similar to the nearly 50,000 small and medium-sized businesses that use Emma’s services to communicate with clients. The deal comes as Emma expands internationally to Melbourne, Australia, launches a national marketing conference and beefs up its sales team. In the past year the company has increased its staff by 50 percent, growing its ranks to 150 employees, and for the first time in its 12-year history, Emma is pursuing outside capital.

How Rustici Software Attracts Talent to Nashville, and What it Looks for in an Employee
Nashville Business Journal
What’s Mike Rustici’s prescription for a strong tech talent pipeline in an under-supplied market? Culture, culture, culture. That’s not a surprising answer coming from the co-founder and president of a company whose benefits program includes oil changes, post office trips and plenty of other above-and-beyond cultural accoutrements. But during an interview with the Nashville Business Journal Tuesday, Rustici said those types of things are really just “window dressing” to what’s allowed Rustici to meet its staffing needs.

Indigo Woman: CEO Says Stony Creek Colors’ Capraise Awaits Pilot Results (theTENN alum)
Venture Nashville Connections
Stony Creek Colors’ decision on a capital raise awaits results from Indigo crop-production scale-up tests this summer, said Sarah Bellos, the company’s founder, CEO and majority owner. Goodlettsville-based Bellos told VNC that during 4Q 2015 she and co-owner and VP Mark Cooley may pull the trigger on a $1.5MM-or-greater Seed or Series A raise for the startup.

Now Under Tech 2020 Umbrella, autoXLR8R Looks for Third Cohort
Nashville Post
Automotive accelerator program autoXLR8R, which is now being run by regional venture development organization Tech 2020, is on the hunt for its third cohort of startups. The nine-week program was started by the Southern Middle Tennessee Entrepreneur Center in 2013 and will this year be run from Tech 2020’s Oak Ridge offices. Classes will start July 6 and take place in various meeting locations but the Tech 2020 team also will utilize online platforms to be more accessible to participants and gather a wider audience.

Would You Buy, Sell, or Swap Unused Beauty Products? (feat. TENN Alum eDivv)
InStyle Magazine
We’ve all been there … A friend or family member gives you a well-intentioned beauty gift, only for the color to be slightly off, or the scent is less than flattering once it makes contact with your skin. What do you do? Unless you decide to re-gift the item, chances are, the product is tucked away in your bathroom closet gathering dust—until now. eDivv, an online platform that allows users to buy, sell, or swap their unused beauty loot, has the answer, and as an added plus, you could score some new products out of the deal!

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