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Bonnaroo To Host “Hackeroo” A Hack-a-Thon Leading Up To Bonnaroo

NASHVILLE, Tenn., April 14, 2014 – Bonnaroo is proud to announce Hackeroo, a hackathon where participants will build apps, services and technology that serve live events like Bonnaroo. The hackathon hopes to attract developers across the country who are passionate about music and technology to Nashville. More information and registration can be found at http://hackeroo.io.

Hackeroo will take place Saturday, May 10, at 9 a.m. through Sunday, May 11, at 7 p.m. at Emma’s Bistro (9 Lea Avenue, Nashville, Tenn.). The winner will receive VIP access to Bonnaroo, and the winner’s product will be marketed to Bonnaroo’s 80,000 attendees.

The winners of Hackeroo will also be given VIP passes to Southland, a technology and entrepreneurship conference taking place in Nashville, Tenn., the three days prior to Bonnaroo. Southland is co-produced by Launch Tennessee, a public-private partnership focused on supporting the development of high-growth companies in the state of Tennessee, and PandoDaily.

Travis Laurendine, who started Hackeroo last year, will once again host and mentor developers throughout Hackeroo. Also participating in Hackeroo will be Sarah Lacy, founder and CEO of PandoDaily, a leading technology media company based in Silicon Valley. Mrs. Lacy is also the host for the Southland Conference and will be serving as one of the judges for Hackeroo along with representatives from Bonnaroo producers AC Entertainment and Superfly.

“Last year, we were empowered by Bonnaroo to test the concept of a hackathon that takes the technology developed and integrates it into the festival. Now, with the backing of Southland in addition to Bonnaroo producers Superfly and AC Entertainment, we are going to scale this event into the premier yearly music hackathon in Music City USA,” said Hackeroo host Travis Laurendine.

“We could not be more excited about this year’s competition and the ability to build on the foundation that was created last year for Hackeroo. The partnership between Bonnaroo and Southland takes this event to a level that will continue to push the boundaries of utilizing technology to produce something that could solve logistical problems, create art and produce a better overall fan festival experience,” said Jeff Cuellar, AC Entertainment’s vice president of strategic partnerships.

Hackeroo’s presenting sponsor is Nashville-based technology company Emma, a leading provider of email marketing solutions. Emma will host the hackathon for the whole weekend at the headquarters. “We’re excited to host the great tech talent at this year’s Hackeroo as part of our ongoing support of Launch Tennessee, whose commitment to technology and entrepreneurship has made a powerful impact on our community,” said Emma CEO Clint Smith. “Plus, it’s always amazing to see the creative work that comes out of two days of intense collaboration — and two days of nonstop pizza and Red Bull.”

For more information and to apply to participate in Hackeroo, visit http://hackeroo.io

About Bonnaroo: Set on 700 acres in Manchester, Tenn., Bonnaroo is a four-day festival that draws 80,000 fans every summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability workshops and more, the grounds are converted into a virtual city of music and art. The legendary event began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier multi-day concert destination of the summer which dynamic and eclectic programming paved the way for the age of the great American music festival. Bonnaroo has now evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage. Each year, the lineup cements Bonnaroo as a force in music discovery, exposing its fans to legendary artists, current favorites, as well as breaking acts.

About Southland Southland is a technology and startup conference scheduled for June 9 – 11 in Nashville. It is co-produced by Launch Tennessee, a public-private partnership focused on supporting the development of high-growth companies in the state of Tennessee with the ultimate goal of making Tennessee the No. 1 place in the Southeast to start and grow a company, and PandoDaily, a web publication that offers technology news, analysis and commentary, with a focus on Silicon Valley, New York and Los Angeles startup ecosystems. Speakers at this year’s Southland conference include Former Vice President Al Gore, PayPal President David Marcus and Evernote CEO Phil Libin. More information at http://www.southlandse.com

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